Advertise a product from a global brand in a way that
couldn’t have been done five years ago, to an audience of
Be mindful—original ideas rule. Cast aside conventional thinking,
explore new territory, and you too may join the great legacy set forth by Lions past.
Insight_"Against all odds, the World is a sadder place. People around the World look like they always need more, in spite of the World evolution. People forgot how to enjoy the small pleasures of life.
But unconsciously, there are still few things that make people smile"
Concept_"Havaianas is joy of live"
Idea_"Havaianas, flip-flop your mood"
How_"Troug RFID Technology (radio frequency identification) and AR (augmented reality)"
Creative: Art Director_Elisabet Gallego; Copywriter_Tomás Pimenta da Gama